Let’s say, for example, you want to have a lemonade stand, but you’re not sure if you can get access to lemons. Now that we’ve gone over the general understanding of the four categories, let’s go more in depth to each area through examples: That means you wouldn’t get a big return on your investment.
This is a period where you might have a lot of growth, but there isn’t a high return. Speaking of cash, the cash cow can be a period where you would have low growth, it would be very slow, but it would be money that would come in.This would be if you have a particular type of product or investment that’s not doing well and it’s preferable that you liquidate or cash out. The dog represents a losing situation or the worst-case scenario.You might give them a star if you know that they’re going to help your company to grow and they will invest a lot of money in your firm or business. Look at a customer’s potential or a future opportunity to make a big contract with a top client. Stars are obviously something that really shine, is outstanding, and this represents a lot of growth in a company.These names might sound a little weird and you might not understand why all of these are listed this way, but we’re about to go into that: In the first box write ‘Question Marks’, in the second box you can write ‘Stars’. Try it yourself: Draw a box and then draw two lines, one horizontally across the middle, and one vertically straight down.
The BCG matrix or Boston Growth Matrix is actually a box that basically helps you visualize (see) and organize business services and products based on a very simple box method. We Will Write a Custom Case Study Specifically
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